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1.4 产品本地化策略
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产品本地化策略是评估产品在目标市场的适应性,识别需要调整的方面,制定本地化计划,包括产品设计、包装、定价等,测试本地化产品,收集反馈,进行优化。

 

痛点:产品未能适应当地市场需求,导致销售不佳。

 

解决方案:深入了解本地文化和消费者偏好,调整产品设计和功能,提升市场适应性。

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JB BRANCH

09-01,Jalan Mutiara Emas 2A, Taman Mount Austin, 81100 Johor Bahru, Johor, Malaysia

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09-01,Jalan Mutiara Emas 2A, Taman Mount Austin, 81100 Johor Bahru, Johor, Malaysia